Tuesday, November 04, 2003

Wine grape harvest is fading in the fields of Northern California and with it the hopes and asperations of the vintage of 2003 will be committed to tanks, barrels and bottles for future evaluation.

It appears from our early assessments, the harvest is likely to be 12-15% short of last years production. For some varieties a blessing, for the industry a respite and for some growers, another chapter in the unfolding financial chaos wrought of excess supply, increasing imports, higher costs, lack of competitiveness and complacency by their winery customers.

The next few months will be interesting as the financial results are cast and the scope of these issues are clarified. Like any recovery, there is likely to be a number of participants who will not make it another year to enjoy the rebounding economics.

To those who are sitting in doubt, charge ahead. Rising tides raise all boats, even those with leaks. Get help, seek aid, be creative and keep going. No matter what, open to change and consideration on alternative solutions. If it didn't work last year, what makes you think it will work next year. Embrace the challenge as an opportunity to recreate yourself.

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